Yazar "Benli, Berk" için listeleme
-
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
Benli, Berk (Işık Üniversitesi, 2019-05-22)Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ... -
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
Benli, Berk; Ferman, Murat (PressAcademia, 2019-06-30)Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ...